Seasonal Staffing Strategies for BC's Tourism Hotspots

British Columbia is home to some of Canada’s most popular tourism destinations—from the coastal charm of Victoria to the mountain resorts of Whistler and the vineyards of Kelowna. These hotspots attract thousands of visitors each year, resulting in a surge in demand for skilled workers in hotels, restaurants, and attractions. For employers, this means seasonal hospitality hiring in BC must be planned carefully to ensure smooth operations during peak periods.

Without the right team in place, businesses risk providing poor service, overworking staff, and missing revenue opportunities. To stay ahead, employers should adopt a proactive and strategic approach to hiring and retaining seasonal workers.

Start Early and Plan Ahead

The most successful seasonal hiring campaigns begin months in advance. Start by identifying when your busy periods begin and how many roles you'll need to fill. Consider reviewing last year’s performance to anticipate staffing needs. Posting job ads early allows you to access a larger talent pool before competitors begin their own hiring efforts.

Use clear, well-structured job postings that specify contract lengths, shift expectations, and accommodation (if offered). Transparency helps manage candidate expectations and reduces the likelihood of mid-season turnover.

Use Local and Niche Job Boards

For effective seasonal hospitality hiring in BC, it’s important to meet candidates where they’re looking. Niche job boards that specialize in hospitality roles help attract applicants who are already interested and available for this type of work. Many of these candidates have experience with short-term or seasonal contracts, making onboarding smoother.

In tourism-heavy areas like Whistler or Kelowna, also consider advertising locally—through community boards, schools, or regional job fairs. Collaborations with hospitality training programs can also attract candidates who are eager to apply their skills.

Offer Incentives That Matter

Wages are important, but so are the extras. For seasonal workers relocating to tourist areas, offering staff housing or transportation support can be a significant draw. Perks such as discounted meals, staff activities, or end-of-season bonuses can also enhance retention and boost team morale.

During seasonal hospitality hiring in BC, it's also a good idea to highlight any opportunities for future work, such as off-season roles or the chance to return the following year. Workers who see a path forward are more likely to commit.

Streamline Your Onboarding and Training

When time is limited, onboarding needs to be efficient. Develop a consistent training process that quickly brings new hires up to speed while still setting clear expectations and reinforcing your service standards. Assigning mentors or shift leaders to guide new team members can enhance performance and reduce early employee turnover.

Whether you're preparing for a busy summer in Kelowna or a winter rush in Whistler, thoughtful planning makes all the difference in seasonal hospitality hiring in BC. By starting early, utilizing industry-specific hiring tools, offering practical perks, and providing a solid onboarding process, BC employers can build strong seasonal teams that keep guests happy and operations running smoothly.